OXO Good Grips™ Kitchen Essentials Set
The packaging for this Set was redesigned with three goals in mind: to reduce the cost of packaging, to make the look match the high-end quality of the products in it, and to create a more giftable box. This set will pave the way for future set packaging, to allow any combination of Kitchen Tool Sets to live cohesively together on store shelves. The bold photography highlights the thoughtful product design and durable materials, including the non-slip grips OXO is known for, and the colorful props and modern grid layout will help catch the consumer’s eye.
Design of OXO Tot™ homepage and category e-commerce pages — created a new homepage that felt more in-line with the OXO Tot™ brand while working within the same site frame structure as oxo.com
• Packaging Design
• Photo Direction
Web Design: one-page scroll website with custom features using CSS and HTML.
Evolution of portable music players I've owned.
OXO Good Grips™ Food Scales line.
The clean photography on the front highlights the scales' modern, minimal aesthetic. The icon system on the bottom of each box calls out the differentiating features while the photography on the back gives consumers two different prep scenes — a method to help the consumer visualize this product in their own kitchen for multiple uses.
• 2011-12 Seasonal Posters
• Utilized for all media platforms